Having an advertising background from day one of my career, I strongly believe in the power of brands with a clear vision and positioning. This applies to both company brands and personal brands.
That being said, my foundation was laid in Germany's top agencies, where I contributed to creating global campaigns for brands such as IWC, Vodafone, and Mercedes-Benz. I know it may seem like everyone claims to have worked with Mercedes-Benz, in fact, I really did.
During this time, I also ventured into entrepreneurship by launching my first e-commerce brand. This experience eventually immersed me in the world of business. I successfully scaled the business, ultimately selling it after two years to a stock exchange-listed investor group.
With my knowledge and experience, I now offer consulting services to selected companies and personal brands.
Additionally, I serve as an Angel Investor for early-stage startups.